Mashupdesign Blog : Web Design, Coding, and UI/UX
- Keywords in URL
For example http://www.aboutdoghealth.org/ use whole words – keywords to best describe your site. Don’t rely on this if you don’t have keywords in other parts of your site.
- Keywords in <title> tag
This shows search results as your page title, so this is one of the most important things and it shouldn’t be long 5-6 words max, and use keyword at the beginning.
- Keywords in anchor texts
Also very important, especially for the anchor text, because if you have the keyword in the anchor text in a link from another site, this is regarded as getting a vote from this site not only about your site in general, but about the keyword in particular.
- Keywords in headings (<H1>, <H2>, etc. tags)
One more place where keywords count a lot. But beware that your page has actual text about the particular keyword.
- Keywords in the beginning of a document
While coding your page put your main content before side bar. Because this also counts, though not as much as anchor text, title tag or headings
- Keywords in <alt> tags
Spiders don’t read images but they do read their textual descriptions in the <alt> tag, so if you have images on your page, fill in the <alt> tag with some keywords about them.
- Anchor text of inbound links
This is one of the most important factors for good rankings. It is best if you have a keyword in the anchor text but even if you don’t, it is still OK.
- Origin of inbound links
It is important if the site that links to you is a reputable one or not. Generally sites with greater Google PR are considered reputable and the .edu and .gov sites are the most reputable
- Links from similar sites
Having links from similar sites is very, very useful. It indicates that the competition is voting for you and you are popular within your topical community.
Metatags are becoming less and less important but if there are metatags that still matter, these are the <description> and <keywords> ones.
- Unique content
Having more content (relevant content, which is different from the content on other sites both in wording and topics) is a real boost for your site’s rankings.
- Frequency of content change
Frequent changes are favored. It is great when you constantly add new content but it is not so great when you only make small updates to existing content.
- Site Accessibility
Another fundamental issue, which that is often neglected. If the site (or separate pages) is unaccessible because of broken links, 404 errors, password-protected areas and other similar reasons, then the site simply can’t be indexed.
It is great to have a complete and up-to-date sitemap, spiders love it, no matter if it is a plain old HTML sitemap or the special Google sitemap format.