Uber Redesign Concept 2019
Why redesign the Uber App ?
So, I am a regular user of the Uber App. Whenever I need to go somewhere, I prefer Uber mostly.
My goal was to redesign or we can say improve the design and the flow of the app to make it simpler and intuitive by finding inspirations and gaps among existing products and ease the process of booking a cab.
Before jumping into creating high-fidelity interfaces, visualizing the structure of the app which fulfils the users’ needs was more important. So, creating a low-fidelity wireframe of the app, improves productivity and allow you to play with your ideas and avoids any frustration of tweaking the design repeatedly😅
As you wouldn’t build a house without a blueprint, similarly before designing anything start with drawing the wireframes.
“ By finding inspirations and gaps from the existing app and some other apps like Lyft and Grab, I constantly improve my low-fi designs, keeping the end-user in the center of the design-process “
2. Visual Design
The UI Design and Interaction was completely done in Adobe XD, only the touch gestures were added later using After Effects.
Before starting the project, I chose to design this completely in InVision Studio (Windows Version), but working with InVision studio was very frustrating because of lags even if you’re on a high-performance machine.
The only thing Adobe XD lacks is the prototyping features of InVision Studio (They have dope features for prototyping and animating, but the overall tool sucks because of lags)
After publishing this project on Behance and on other social platforms like Twitter and Dribbble, I received appreciation from Adobe XD on twitter 🕺🕺 . I was completely surprised and overjoyed after reading their tweet.
Great job on this project Unmesh! 👏 https://t.co/O4nKbGvHmr
Check out this project on Behance
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UX Design Weekly Digest: Issue #4
August 15-August 22
The latest news from the world of UX design:
By creating a system that not only acknowledges but also leverages Uber’s evolution into a platform, Uber Design team supports their designers with a robust, consistent set of basic elements while enabling them to freely explore.
Guy Ligertwood wrote an excellent piece on how to get good at ‘giving up’ and focus on the important stuff.
Tarun Kohli discusses how to infuse options which help reduce the impact of usage of internet/phone (and eventually electricity consumption).
While it is important to keep key information easily accessible, the 3-click rule is an arbitrary rule of thumb that is not backed by data.
Benek Lisefski shares his thoughts on why valuing data over design instinct puts metrics over users.
Fabricio Teixeira focuses on the fact that UX Designers have gotten so used to not being responsible for the final look of the product, that they have dangerously distanced themselves from the design craft.
David Travis focuses on the fact that research is becoming increasingly remote and increasingly unmoderated. In other words, we’re moving to a world where UX research is becoming automated. We can learn a lot from automated research. But it comes at the price of understanding our users.
Users still expect to see company addresses, phone numbers, and email addresses on ‘Contact Us’ pages. Don’t hide or replace these elements with automated tools such as ‘Contact Us’ forms or chat.
Brendan Mahony compiled a list of the 10 best extensions and plugins for designers.
Excellent overview of style guides, design systems, component libraries, and their best practices.
Intercom design team launched a site dedicated to their design team.
If you’re planning on running your own eyetracking study, pay attention to equipment, supplies, and placement to ensure high quality data.
The Android brand has evolved over time. Back in 2014, we updated our logo and brand color, and this year, we’re introducing a more modern, accessible look.
Jonny Czar discusses how visual elements affect our perception, recognition and memory by interacting with digital products.
Should user research be a part of your design process?
An app to track your goals: A UI/UX case study
An app to track your goals : A UI/UX case study
Your mission is to design an interface that facilitates personal or social behavior change. That is the brief of the capstone project in Interaction Design offered by UC San Diego through Coursera.
Needfinding: What are people looking for?
The process began by observing and interviewing people. I decided to focus my research on how people work towards their goals. I tried to find answers to the basic questions of how people motivate themselves, do they look outside for motivation, what deters them from achieving their goal and, how do they organize their tasks and track progress.
I realized that not all prefer to be organized with their tasks. While everyone wants their goals achieved, many did not like the idea of having to plan every task. There was a need to motivate people to work towards their goals without the calendar and deadline being the source of motivation.
Some design opportunities identified from the study include helping users focus on a goal, tracking their progress with a database that is not difficult to create, allowing users to prioritize their tasks and focus one at a time and making difficult goals seem simple to achieve. Reviewing my opportunities, I narrowed down to one point of view:
A goal that appears simple and fun to achieve will soon become a goal achieved.
Ideation: How is my app satisfying the user needs?
Based on the opportunities, I came up with 2 different design ideas. The first idea is to breakdown goals into tasks and further sub-tasks. The smaller the goal is broken into, the easier it seems to progress. And these tasks can be viewed as flashcards allowing the user to focus at one task at a time.
The second idea is to connect with people from the community with similar interests. People can challenge each other ultimately achieving the goal with better motivation. They can form private goal groups with friends or it could be just oneself. Or, it can also be a public goal that everyone from the community gets to participate in.
Prototyping: Translating ideas into reality
Based on the 2 storyboard ideas, I arrived at 2 different prototypes. They are low fidelity in nature with changes regularly and immediately made based on user testing.
These prototypes were tested and evaluated, with the help of my peers, according to Nielson’s heuristics and rated the severity of the error. The process helped in identifying many issues that I overlooked because I assumed certain things to be self- explanatory. But it only appears so to me because I have been working with all along. For example, a button with a tick mark was ambiguous. While I had meant it to mark a task as completed, users assumed it to be some kind of confirmation button.
Understandability was a major issue in the first prototype. Some clickable elements were not understood to be so, while it was understood for certain other elements but its function remained ambiguous.
The major issue with prototype 2 was feedback. There was no immediate feedback given on accepting or ignoring a challenge or on clicking on one marked in the calendar. There is no way to undo actions of, for example, if I accept or ignore one by mistake. Also, there was no way to access all the challenges consolidated.
Testing: And again!
The revised prototype based on the changes that developed from the heuristics evaluation is now to be tested again. But this time with the help of high-fidelity prototypes. This helped in better communication of, for example, identification of objects that are clickable and, accurate estimation of variables during testing. I chose to continue from here with prototype 2 as the base while incorporating certain features from my first one.
My paper prototype which had two different pages for personal and public goals the feature to able to alter privacy was not recognized easily. This time, I revised the home page to have the public goals listed horizontally and the listed vertically. But it remained ambiguous with one list getting misidentified as the task list.
Another issue was that horizontally scrollable sub-pages were not frequented. So I decided to do an A/B testing for the same. I performed my test on UserTesting with two versions for the app. In both, the homepage of a goal had a variation- one had chat written as text and placed next to other buttons and the second had a chat icon but was placed in the bottom left corner alone.
The results were unexpected! 3 of the 4 users tested clicked on the required page faster during the first time. The A/B users found the placement better because it was placed closer to the top left and clubbed with other tools. The B/A users, though they took an extra second because it was placed in the bottom left corner, were able to identify it quickly because of the icon. But finding the icon in the first version, they were looking for the same the second time as well.
Final prototype: Fit and finish
While the color palette is mostly shades of grey and blue, the occasional orange gives the energy and enthusiasm to accept challenges. Each cluster in the structure also has a different color format to ease navigation through unconscious learning.
Takeaways: What did I learn?
A major takeaway was to not look for a solution but to look for solutions. Because I was focused on finding the way to solve the issue my problem-solving iteration was linear consuming more time. I would work on a change and test it again only to realize that the revised version is as well not working. The worst part I would have started to work on detailing all of which starts to move during revisions.
A better methodology would have been paper prototyping different possible solutions, testing all of them and choosing the best. That way I could have cut on the number of testings required.
The project was the outcome of the Interaction Design Specialization Course offered by UC San Diego through Coursera. Thanks to the team for the wonderful course! Given that it is my first UI/UX project, it was a great learning experience with many takeaways. I hope to be back with another story incorporating the takeaways from here and with more from there.
Importance of User Research and Research types
User research fits into every workflow, every role, and every product. It helps to produce new knowledge or deepen understanding of a feature or issue.
There are 2 types of research you can do to learn about your users:
- Qualitative Research
It is used to gain an understanding of underlying reasons, opinions, and motivations. It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research.
- Quantitative Research
It is used to quantify the problem by way of generating numerical data or data that can be transformed into usable statistics. It is used to quantify attitudes, opinions, behaviors, and other defined variables — and generalize results from a larger sample population.
Qualitative research methods:
- One-to-one Interview: This interview technique is systematically planned and as the name suggests is conducted with one participant at a given point in time. For one-to-one interviews Ux designer needs to prepare questions in advance and asks only the most important questions to the participant. This type of interview lasts anywhere between 20 minutes to half an hour.
- Focus Groups: Focus groups are small groups comprising of around 6–10 participants who are usually experts in the subject matter. A coordinator is assigned to a focus group who facilitates the discussion amongst the group members. A coordinator’s experience in conducting focus group plays an important role. An experienced coordinator can probe the participants by asking the correct research questions that will help him/her collect a sizable amount of information related to the research.
- Ethnographic Research: Ethnographic research is an in-depth form of research where people are observed in their natural environment with any alterations. This method can prove to be a bit demanding in terms of a UX designer getting adapted to the natural environment of the target audience! Geographic locations can be a constraint in this type of research method. Instead of conducting interviews a UX designer needs to experience the settings in person to collect information.
- Case Study Research: Case study research, as the name suggests is used to study an organization or an entity. This research method has evolved over the years and is one of the most valuable qualitative research methods known to designers and researchers. This type of research is used in fields like education sector, philosophical and psychological studies. This method involves a deep diving into the ongoing research and collects data.
Quantitative research methods:
- Survey Research: The ultimate goal of survey research is to learn about a large population by deploying the survey. Online surveys are a popular mode of research as they are convenient and can be sent in an email or made available on the internet. In this method, a UX designer designs a survey with most relevant survey questions and deploys the survey. After receiving the responses UX designer summarizes all meaningful findings and data.
- Descriptive Research: Descriptive research is a quantitative research method, which corresponds to identifying the characteristics of an observed phenomenon and collecting more information. This research method is designed to depict the participants in a very systematic and accurate manner. In simple words, descriptive research is all about describing the phenomenon, observing and drawing conclusions from it.
- Correlational Research: Correlational research examines the relationship between two or more variables.
Research really begins with asking the right research questions!
Research really begins with asking the right research questions, what follows next is choosing appropriate research method to be able to investigate the problem or issue in the right direction and then finally analyze your findings or observations to draw appropriate conclusions.
Above listed methods will help you to deeper understand the user problems by collecting feedback and Incorporating those in better user experience.
How We Used Animation to Bring Humanity to The CafeX Robot Barista App
By Mauricio Bucardo, UX and Motion Graphics Designer, YML
I’m a user experience designer at YML and am passionate about motion graphics and photography. I love to prototype, build and bring emotion and delight to digital experiences. I had the pleasure of collaborating with the Cafe X team to animate, prototype and deliver their in-app animations.
Cafe X is a barista robot with an automated system that looks to ensure accuracy, efficiency and eliminate all human error while keeping the quality craft of your beverages.
Around a year ago, YML collaborated with their team to create a set of animated illustrations within the Cafe X App:
The goal was to echo a sense of humanity, cheerfulness, and humor throughout crucial and memorable moments of the App.
After exploring different styles, we landed on a set of cheerful illustrations with bright colors, along with bouncy and lively animation to contrast the minimal and industrial feel of the App.
Most Apps forget what a nuisance it is to be bombarded with permission requests without context. This was the first crucial moment of the experience since it’s critical for the system to know the nearest kiosk available.
Having a looping animation here alongside the conversational text was designed to help and educate the user, and encourage them to enable it.
Order customization is an emotional moment in the experience. The user gets to be creative and make their beverage perfect. So this is where — in my opinion — the most humorous animations occurs.
We decided to have a cow mascot that would react to the user milk type selection. We wanted to make this character feel alive, emotional and responsive to the user’s input, so even when he was not selected, he would hide and take a peek behind the milk carton.
The Shopping Cart
Another key moment in the App was access to the cart.
We all know that abandoned carts are common in e-commerce experiences. So having an animated icon in sync with the card modal was used to bring attention and emphasis to complete this user flow.
Waiting for Your Order
Finally, the last key moment of the experience was the waiting time between an order being placed and being completed. The possible lack of physical presence of the user could create anxiety due to the uncertainty of their order status.
So we created three animations for each of the steps: Order queued, now making and now ready. Each one transitioning to the next one as the order progresses in real-time.
Thoughtful micro-interactions and animations are an indication of awareness for your user’s emotions. That’s why they’ve seen a peak in the design community in recent years. At YML, we believe discreet, yet delightful, design moments like these drive positive feelings about a brand, and often influence user’s actions.
We continue to partner with the Cafe X team and are eager to continue helping them evolve in a dynamic brand.
How We Used Animation to Bring Humanity to The CafeX Robot Barista App was originally published in UX Planet on Medium, where people are continuing the conversation by highlighting and responding to this story.
An Overhaul of the EHR System is the Need of the Hour
Stanford Medicine in collaboration with The Harris Poll, published a study conducted on the complex relationship between doctors and primary caregivers and the EHR systems they make use of for their patients’ documentation.
This study revealed telling insights about the impact of EHR usage on doctor-patient interactions. Here’s a snapshot from the study –
With a single appointment with a patient lasting an average of 31 minutes, here’s how the doctors actually reported of having used their time.
It was evident that doctors, instead of focusing on the interaction with the patient, were
involuntarily thinking of what needed to be documented or navigating the complex EHR. As a result, the patients suffered, having to deal with preoccupied doctors. Half-hearted participation from the doctor caused an unsatisfactory interaction for the patient and caused a negative impact on a valued relationship.
Reforming EHR Systems
A global leader in healthcare IT, delivering quality care and industry-leading practice management solutions to 130,000 doctors and nurses and 850,000 medical professionals approached us to help design better interactions between doctors and patients. Their goal? To make them more personal and interactive.
The barrier to such an interaction was the complicated EHR system, which was in dire need of an upgrade. The brief they gave us was to create an EHR snapshot of the patient’s clinical details to enable the provider (user) to view the most important aspects of the patient’s health history in order to make the right diagnosis for the patient’s current visit.
This way, the doctors would be ensured of being able to see the relevant details of the patient at a glance, and not have to fumble with operating the intimidating system. They would also be able to indulge their patients in attentive conversation, which would enrich the quality of their interaction and lead to an informed diagnosis.
The Design Challenge
Common design challenges of working in healthcare technology include –
– Ensuring the security of patient data
– Complying with HIPAA guidelines
In addition to these, we had specific enhancements to cover –
– Slot patient data as per relevance
– Simplify the process of data entry
Our design process is focused on improving usability, accessibility, and delight experienced during product interaction. Keeping the user in the center of the creative process leads us to create designs that are clutter-free, easy, intuitive, scalable, engaging and provide a fabulous experience to the users.
Our objective was to create a simplified snapshot of the patient’s vital details so as to enable the provider to process it in a short time and complete his intended action. We had to ensure that the provider remains more focused on the interaction with the patient, rather than be distracted by the overwhelming EHR usage.
The idea was to create an EHR tool that’s actually a source of assistance instead of being a source of intimidation.
All the while, we had to ensure that patient safety and compliance standards were fulfilled.
Here’s a detailed look at the design process we followed to arrive at an EHR that was quietly efficient, easy to navigate, and only managed to enhance doctor-patient interactions.
An Overhaul of the EHR System is the Need of the Hour was originally published in UX Planet on Medium, where people are continuing the conversation by highlighting and responding to this story.
Save Your Financial Product from Unexpected Failure with the Design Pyramid
There are many digital financial products on the market; some of them excel, while others lack demand and have to fight for their survival. What determines whether a product succeeds or fails? And how can one be sure that the millions invested in building such a product won’t go to waste? Particular aspects seem to dictate the product’s faith. All of them are related to proper financial design integration into all levels of the company. Unfortunately, most often, these factors go unnoticed, ignored or are ruled insignificant, leading to a painful fiasco. How can you spot those threats before it’s too late and keep your product safe from failure?
post by Alex Kreger, financial UX Strategist/Founder of UX Design Agency
There’s a common mistake many financial institutions and companies make. You might feel like everything is under control and going smoothly─the team is working, building the product, you have the technological support and financing… what can go wrong? A lot can go wrong, big time.
In many cases, incorrect design integration in the process of product creation has led to harmful consequences. The product lacks demand in the market, gets rejected by the users, exceeds the development budget or doesn’t even get launched at all.
This remains a huge risk for any company that doesn’t integrate user-centered thinking at all levels, starting from the inner culture and ending with all processes and operations.
But what does that even mean, and how can you achieve that? We want to share our approach that has helped different financial institutions and companies develop successful and well-demanded digital products.
In a series of articles, we will continue to guide you through UXDA’s award-winning financial design methodology and share specific tips and tricks for instant implementation. This is the second article in a series in which we reveal the three key mechanisms that have led more than 60 financial companies to success. We have already introduced you to the Product Value Pyramid; now we move on to the Pyramid of Financial Design Integration.
Proper financial design integration: the key to success
At this point, it’s crucial to understand what I mean by “design.” Instead of the common misconception that design is simply beautiful packaging for marketing purposes, I view it as an ideology behind the process of integrating user-centered thinking into the company core─from production processes to the way people on the team think and act.
To create a successful financial product, it is crucial to pay close attention to several key aspects simultaneously:
- Goals of the business;
- The complexity of finance technology;
- Requirements of the digital products’ market;
- The role that finance plays in each person’s life.
Here at the UX Design Agency, we call this financial design. We believe this concept is critical to the success of any digital financial product. Here’s why.
Working closely with different financial institutions and following the events in the industry for more than a decade, we discovered that it’s not always possible to realize the full potential of specific companies and their digital products.
After analyzing dozens of cases, asking hundreds of questions and extracting huge amounts of data, we uncovered five possible areas in which financial products get sabotaged. All of these are closely related to the way in which the design process is integrated into the product and company.
In general, these five areas match the main elements of business development. When you have a solid business idea, you need to create a business model by defining key Processes that will take you to the desired goal. In the next step, you need a Team of specialists who are qualified to execute your idea. When you have found professionals who match the previously defined processes, you need them to conduct the right Actions that move you closer to the product realization. To be sure you are moving in the right direction, you have to evaluate the Results your team is producing. In the end, if all of the previous steps have been accomplished successfully, you can grasp the unique Value your product will provide to the customers, turning you into a success story.
By using this approach with several of our clients and watching their products succeed, we made sure that the correct execution of each step significantly increased product value and eliminated risk.
In several cases, making the design a top priority allowed our clients to open their businesses up to a broad range of opportunities that ensured successful digital transformation and empowered in-house innovation.
Only 2.5% of companies complete their projects 100% successfully, according to a PwC study of over 10,640 projects. The Design Pyramid helps to detect “bottlenecks” in designing the new product before it is too late.
If you truly dig deeply and work hard to implement this model, I am confident you will experience huge changes in your team’s approach, as it has already happened with many of UXDA clients.
Meet UXDA’s Pyramid of Financial Design Integration
On the way to creating a digital financial service, any company can face pitfalls that can shake even the most experienced businesses. If you ignore these hazards and fail to detect them on time, the product may be rejected by users and lose its market advantage.
The issue often arises because project owners have several blind spots. Tricky obstacles tend to appear that they don’t even notice until it’s too late. Usually, this results in failure of the financial product, leaving the management team confused because they can’t find any rational explanation for its demise.
UXDA’s Pyramid of Financial Design Integration consists of five levels: Process, Team, Action, Results and Value. Each of them, if not carried out correctly, can lead to a certain threat to a financial product’s success.
First Level: Process
What is the role of design in the company processes and inner culture? Is it prioritized? A business that’s powered by digital products cannot be limited to only a couple of designers who create landing pages and build interfaces from public templates.
Test yourself: How do you perceive design in your team?
- How do managers and employees in your organization value the design process?
- How much do they appreciate and are aware of financial design capabilities and the role of design in shaping the product’s future success?
The inability to prioritize design leads to a deficiency of resources necessary to fulfill its true potential. This causes low-quality design of digital products as the process is messy and chaotic. In the end, this kind of approach dramatically increases the risk of product failure as the user needs and expectations have not been taken into account.
Learning to prioritize design allows you to develop a user-centered understanding throughout the entire team, leading to smooth and effective project workflow. This results in a successful and satisfactory product for the users.
User-centered thinking must be made a priority on the widest scale possible─throughout all levels, teams and processes in a company. This way, every employee can focus on satisfying the user’s needs through designing products or services. Such an approach allows the creation of truly innovative products that have long-term success in the digital market.
Second Level: Team
When we know how the design and user centricity should be incorporated into the company processes, we need to select the right people who can actualize that. What should their competencies and experience be? How will they integrate the design?
The people responsible for design might be: the Chief Experience Officer, who defines the company’s strategy for user satisfaction; Head of Design, who is responsible for the implementation of design at the product level; UX Architect, whose task is to design digital solutions based on the business goals and user needs; UI Designer, who embodies the vision of the team in the user interface.
Test yourself: Who is responsible for design in your organization?
- What are the competencies, backgrounds and mindsets of people who execute the product design process in your organization?
This could be compared to asking a dentist why your arm hurts because he is a doctor.
Superficially selected specialists can easily sink the project, regardless of how large and impressive the budget is.
Here’s an example. I remember a Fintech startup that wanted us to completely redesign a product launched only a few months ago. Traction was awful with an almost zero retention rate despite a high acquisition rate. From the first sight, the app looked fairly appealing and modern. Customers were interested in the brand-new solution and were eager to try it. Unfortunately, key user flows were so complex and full of friction that users weren’t able to complete even the simplest tasks. The main cause of this fiasco is obvious. They had hired an agency that was experienced in designing attractive landing pages and eCommerce sites but knew nothing about financial services. They wasted half a year and plenty of investors’ money, missed market opportunity, damaged their reputation and lost customer loyalty.
To empower the design potential of a company, outsourced design competence can be used through consultants, agencies and coaches. This will not only help to create great products from the user perspective but also provide an opportunity to enhance the company’s culture and expand internal expertise.
Third Level: Actions
Now, we are moving to the next level. At this point, it’s crucial to understand that even if you hire the most brilliant team of UX design specialists, your product can still fail. Why?
Simply put, the designers’ skills, experience and domain knowledge are useless if their influence is limited only to the tasks concerning the “topcoat” of the product.
Test yourself: What actions do designers execute in your company?
- What are the designer’s tasks, goals and zone of influence?
- To what extent are they able to engage the entire company in caring for the success of the product?
Unfortunately, this approach underlies the many boring and uncomfortable digital solutions that currently dominate the financial industry.
The results of each scenario are drastically different─from a complete failure to a unique product that’s greatly demanded. I’m sure it’s not difficult for you to sort out which is which.
Ideally, service design specialists should become design approach facilitators at every level of the company. In addition to the routine duties of product engineering, their primary goal should be to integrate the user-centered design approach into every process that’s related to product creation and customer service.
This could be done through:
- agile-based processes
- lean UX practice
- Design Thinking integration.
Ultimately, the number of benefits that the product can offer users and the speed of its realization depends on the scale of actions and the vision of the design advocates on the team. This can be facilitated to a large extent if one or more of the C-level executives are passionate about increasing the products’ and company’s value through a user experience design approach.
Fourth Level: Results
The success of the product depends on the criteria that are used to evaluate the results of the design team’s efforts.
Test yourself: How do you measure the quality of result?
- What are the measuring criteria of the end result?
- Are you fully aware of the value of the designer’s input and each design deliverable?
In the end, this turns into an extremely expensive and time-consuming way to market a useless product. Sounds absurd, right?
The correct outcome criteria define the level of value a product is able to provide for the users. It’s not the number of screens that is important, it is the quality of the screens. Often, a clever and user-centered architecture of a digital product can significantly reduce the number of screens, while increasing user satisfaction.
Only the compliance of the product with the key user scenarios can make it more understandable and enjoyable for the customers. Naturally, it requires the investment of more time and resources into analysis and research. Therefore, it is very important that this process is carried out by experienced specialists.
It is also equally important that every single employee in the company is 100% aware of the design approach significance for the success of the product.
Fifth Level: Value
Though all of these five milestones on the way to a meaningful product are equally relevant and closely related to one other, we have come to probably the most important one.
The central question in the creation of any product is “WHY?”
What exactly makes the product valuable and unique to the users, and how does it matter to the team involved in its creation? Difficulties arise if the project team does not know the answer to this question, or if this answer is standardized and does not inspire anyone, most importantly themselves.
Test yourself: What’s the unique value of your product?
- Does your team own a disruptive mindset?
- Are they trying to think outside of the box to design unique value for the customers?
At the level of value, the design approach allows you to find the particular uniqueness your product is able to provide to the world─something that will definitely distinguish the solution from the many others already offered by competitors. There’s no other way to find and detect this uniqueness than for the whole team to step out of the box. This way, the product can reach a level of innovation, maximizing its value.
Viewing a product from the perspective of user benefits allows you to set priorities aimed at creating long-term relationships with clients within a win-win framework.
Have the courage to challenge yourself instead of protecting your legacy. A design approach will guide you through the necessary methods and tools. This way, the company’s employees won’t be wasting their energy on protecting the market share of an unsuccessful product but, rather, focus on designing a solution that exceeds user expectations, guarantees customer loyalty and leads to an organic increase in popularity without spending enormous marketing budgets. We are living in the Digital Age, and the network effect of social media has more influence than billboards ever did.
Successive implementation is key
For this instrument to be used to its full advantage, it is crucial to understand that all of these aspects are interconnected and affecting one another and must be viewed as a system. If you’re confident in most of them but don’t succeed in mastering one of them, there’s a big possibility of failure.
It is pointless to talk about the uniqueness of your product if the design is not made a top priority in your organization. If the entire team perceives the design only as a whim─merely a decoration on the facade when the building has already been constructed, it is impossible to create a product that will delight its users.
Compare it to caring about your health. If you do not integrate a healthy lifestyle into every aspect of your life─from eating, moving and thinking, doctors cannot help.
Create your own “magic-pill”
The best way to implement this model is to carefully study each of the levels and involve the whole organization into the design integration.
While going through the stages of the Design Pyramid, keep in mind your own unique situation. What might prevent you from creating a demand for your financial product? Seek ways to improve in-house processes with the help of financial design.
Remember, there’s no “magic pill” that will miraculously solve all of your problems. Your own engagement is the key. Knowledge, tips and experience from this article, combined with you striving toward understanding the root of the problem and implementing the most effective solutions, will bring the optimal results.
Feel free to share your insights in the comments section. And, as always, if you have any questions concerning financial UX design, drop us a line at [email protected]
Originally published at https://www.uxdesignagency.com.
Other UXDA articles on UX Planet:
Save Your Financial Product from Unexpected Failure with the Design Pyramid was originally published in UX Planet on Medium, where people are continuing the conversation by highlighting and responding to this story.
Welcome to the Museum of the Future
How to use Future Casting to design for a world to come
We recently attended a CIID Future Casting workshop hosted at the UNOPS headquarters in Copenhagen, facilitated by Ulrik Hogrebe and Filippo Cuttica. During this intense week, our team at Marino Software got to step outside typical design constraints, and free ourselves to think more critically about the future we want to build (or avoid!) and work hand-in-hand with people in the United Nations and from all over the world.
The outcome of this week was to explore the possibilities of a world to come and create tangible artefacts to use for debate — evidence of our imagined futures. We weren’t aiming at designing for ‘production’, so our solutions were focused on the future context surrounding a given trend — not on the technology itself.
What is Future Casting?
When we design a new product or service we should always have people in mind. But what about the context surrounding people? How might a future social, economic or environmental climate influence our products? Or even, how could our products influence those contexts?
Consider how new devices and evolving economies have shaped the way we interact and communicate in just a few years. Think about smartphones, the sharing economy, the rise of health consciousness and sustainability awareness — just to name a few — have changed the way we live today. Considering these trends will help us ideate new experiences that are made possible by their intersection.
We also believe the main use of design is problem-solving. This is true, but it could be much more — it could also be used to ‘speculate’ how things could be. We are not saying future casting or ‘speculative design’ is going to predict the future, but instead, it can help us explore the possibilities.
Future casting doesn’t necessarily predict the future, but helps people and explore the possibilities.
Future casting is a process to help people and companies model and plan out different future scenarios. It serves as a guide to develop ideas for new products, services or experiences for that imagined future.
It’s meant to be provocative, to help us imagine all the possible futures that could be and open a discussion about what we would like our future to be — or not to! It doesn’t just tell us what the future might be like but inspires us to think what the role of a company might be.
By employing future casting, we can not only adapt to growing trends — and the ones to come — but impact and influence the future.
Archeologists of the Future
‘We will be archeologists of the future’ — our week began under this premise. To get started, we were asked to imagine that we were archeologists from today, who had travelled back in time to the 1950s and we had to tell them about our time. It was a great exercise to put us into the mindset.
People brought a variety of objects to talk about our time and get the debate started — from coffee capsules, anti conceptive pills, protein chocolate made from crickets, a stress ball or eco cigarettes. These artefacts say a lot about how we live today and would be a great debate-opener if we had to describe our context to a person from another time.
Immersing ourselves in our trends
Each group got assigned a trend as our starting point — they went from Space Manufacturing, Emotional AI, Augmented Reality, Designer DNA and Extreme Bionics. Our group got Augmented Reality (AR).
We got started by looking at how Augmented Reality got to where it is now, what is currently happening in research centres, what are the competitors and allies to this technology and what people and industries AR might disrupt.
Even though sometimes we might want to jump in and immerse ourselves into the technology and its possible applications, we need to understand where things come from to know where we are going.
Remember, an enabling technology might already be there, while applications for it might not have been ‘discovered’ yet. Before we get ahead of ourselves and build something we need to question — is the world ready for it? Is there a real need? We need to go further than ‘product-market’ fit and look at the ecosystem on which our products or services are going to live in.
Imagining different futures
We used 4 different techniques to imagine our futures: The Future’s Wheel, Timelines, End states and Headlines from the Future.
The Future’s Wheel
The Future’s Wheel is a casualty mind map that helps us find connections that we might miss otherwise. It gradually works out the steps to an end point and considers STEEP factors (Social, Technological, Economical, Environmental, and Political).
For example, a transportation company might have used future casting in the past to consider the intersection of the sharing economy (a social and economic trend) with the Internet of Things (a technological trend) and then develop ideas for the experience of a car-sharing program.
Scenarios and Timelines —Identifying Probable, Plausible and Possible End states
Scenarios take us into a possible future. They are story-like narratives that describe a world to come and tell us how we got to this point. People need to be able to follow the story, there shouldn’t be gaps with ‘magic moments’ where they can’t understand what happened in between. It’s also important to relate to people and places, and not just focus on a western context.
Scenarios may come in sets that represent alternative sets of assumptions and likelihood (probable, plausible or possible outcomes). We used end states to describe alternative outcomes of AR within the world. We thought about the future possibilities of AR collapsing, getting widespread but regulated or being fully ubiquitous. For all of these we wondered, how would people feel about this? What would be the steps that will bring us there? If tech became successful, why was it? What would the implications of this happening be?
Headlines from the Future — Telling stories make things come to life
We imagined what events could have lead to the end states and wrote headlines to represent their implications. These had to be attention-grabbing and as believable as possible. As we UX designers use prototyping to make our ideas feel ‘real’, writing stories in the form of headlines helped us make our ideas come to life.
Studying failure is as important as success
Studying failure is as important as success. Stories about social issues and difficulties around the implementation or adoption of a technology can help us understand the context better.
We were looking at the ideas of a fully AR-powered city infrastructure being hacked and therefore cities becoming blank canvases, AR digital partners, people performing AR-assisted procedures such as CPR and the rise of remote work resulting of the expansion of AR into the workplace — amongst other possible trends.
Getting a feel for the future — creating our artefacts!
After exploring different end states, we chose to base our future in 2041 where Augmented Reality was widespread but regulated. We imagined by then it would mostly be used in the workplace but at the same time it would play the role of supporting people to augment their skillset while also being widely spread for entertainment.
We started sketching artefacts that would represent the future we imagined, such as regulations, social issues, ecosystem, products and experiences derived from it.
Then we decided on which 9–10 physical artefacts we could create in the next day and went a bit deeper on what they would be and how could we bring them to life.
Welcome to the Museum of the Future
Artefacts are a great way to get a feel for the future. But, how do you make one? One way is to take a existing object and make it slightly unfamiliar to help you tell a story.
An example of this would be our ‘Medical Relief Kit’ (eye drops and nausea relief pills), which takes a current product but gives it a new edge, being designed for AR-related nausea and discomfort. We also took a selection of glasses and transformed them into the first AR glasses for kids or AR Microsoft contact lenses.
We also thought about how AR would affect physical spaces and created ‘Workplace Regulation’ stickers — which would indicate on which spaces AR would be allowed to be used.
As I mentioned before, we imagined a future where the use of AR in the workplace would be widespread — so we created evidence of AR-assisted cardiovascular surgery training in the shape of tools and a training manual. On the consumer side, we created an AR Car Repair Kit, which would enhance car owners skills:
News articles are also a great way to tell stories. In this case we used multiple artefacts in conjunction, such as an article in a magazine (I know — would they even exist in 20 years?) and a ‘Thank you’ card. The article talked about the repercussions of an AR-assisted home medical procedure gone wrong, and the demonstrations that followed the case — where people were reclaiming their rights to professional medical care. On the other hand, the ‘Thank you’ card represented a more positive side. It was sent after a successfully AR-assisted CPR procedure was performed on a baby demonstrating that AR could enable people to amplify their skills in successful ways.
We also thought about fashion and sustainability and created an AR t-shirt that would allow the wearer to carry endless design in one single garment.
And that was it! — our team was very happy with our artefacts! Everyone in the class did amazing work, it was a pleasure to get to know people from all different countries and backgrounds and I was really inspired by everyone’s creations 🙂
An approach to tell stories
We learned about scenario planning and a combination of different techniques that allowed us to lay stories out in time and also by likelihood on them becoming a reality.
Think of the context and implications
We learned to evaluate current contextual trends and use speculative design to debate potential ethical, cultural, social and political implications. Knowing about the context help us test how well our strategies will work under various conditions, so being more aware of this was definitely a takeaway.
Identify design opportunities
We used a mix of trends and factors to identify what products or services might exist in the future. Learning this process is definitely very valuable to identify design opportunities and build future-proof products.
A change of mindset: design for debate, not for production
We would often be fixated on technology and the products derived from it, without paying that much attention to the context on which these were originated. During these week we created artefacts to debate this context.
Prototype for a future world
We learned how to design and create artefacts such as headlines and physical objects to get a feel for life in a future world and engage people in tangible ways.