They are the ones using “The Force” to guide users through a website.
Star Wars is such a masterpiece. A science-fiction story orbiting around a mystical power called “The Force”. A greater energy that only a few can channel, lifting massive objects or controlling people’s mind. Some characters use this force to conquer and destroy. Others prefer to apply it to bring balance to the galaxy.
Nowadays, Software Developers and Designers might be the ones controlling this “force”. They have the potential of building things through writing code. A few lines of this computer language and boom, millions of lives are affected. Traditional businesses and non-profit projects are starting to wonder how to use this drive and fulfil their goals.
Human-Computer interaction is more important than ever before. We have now a loving relationship with digital products, for good or for worse. Thus our only viable route is to try and make this connection the more enjoyable possible, the better. To bring balance to the online universe.
For these reasons, UX Designers’s Knowledge is gaining traction. They are the new Jedi’s.
What is UX Design and Why does it matter?
UX Design is the discipline of building products that are valuable, easy to use and amusing to interact with. The goal is just to make the user’s life easier. Is this product making me feel good? Is this product satisfying without making me think?
Whereas for Business Goals, this trace of Design helps with building loyalty within its target user or raising engagement with its product. Hence, this system becomes one of the most valuable for enterprise success.
An excellent example of Brands investing a fair amount of UX Design innovation is great platforms like Google or Amazon. Even Netflix does a lot of psychological research on how to display customizable thumbnails depending on the data information stored from each user.
If you are still sceptical about the powerful effects of this Invisible art, you can go watch “The Social Dilemma” on Netflix. Sometimes it can even look terrifying. Nevertheless, User Research can also be used for global awareness.
Like characters in the movie of Star Wars, you can choose your side.
When your belt is comfortable, you don’t feel it.
Building a balanced experience always starts with research. When research and implementation are right, the user’s interaction with the product seems natural. You can’t see anything stopping you from reaching your goal. However, when a website spends more time loading, or you are not capable of finding the specific service on a platform, you start looking for anything else. There is no feng-shui.
“You forget your feet when the shoes are comfortable. You forget your waist when the belt is comfortable. Understanding forgets right and wrong when the mind is comfortable.” Zhuangzi.
In the end, your clothes are also a product, they also have a User Experience design implemented. When there is something wrong with your new pair of shoes, you can’t wait to arrive at your home and take them off.
The same goes for digital products. Try to build websites where your users are comfortable. Make them feel good.
It seems like we are spending much more time online than in the physical world. Digital Ecosystems are more potent than ever. Our relationship with computers is starting to get blended.
Films like “Her” are a unique way of expressing the possible act of becoming in love with artificial intelligence. Algorithms know more about ourselves than our closest friends.
It doesn’t mean that this is a grave thing. It brings us an opportunity to make the team with computers. Let’s forget about all the negative aspects and try to use this efficient way of thinking to make our lives easier. Let’s solve global problems together. UX Designers have the endowment to make this connection more robust.
Nevertheless, we don’t need to become UX Designers, if you are just a newbie developer or learning how to code, you are probably building things and putting them online. Investing time in learning how every single feature is affecting your user is essential.
With all this in mind, there is no doubt that UX Design is a powerful tool, more relevant than we thought possible. Its goal is to make a user live easier. Effortless. It can make millions of people addicted to a platform, but it can also help bring awareness to a global problem. The Human-Computer bond is stronger than ever, and there is no better time to put into practice this tool. Because It is just that, a tool. Like a laser sword. Like ‘’The Force”.
Always keeping in mind that we build products that can touch millions of lives. So with this power, comes great responsibility. Instead of complaining about the negative aspects of this drive, let’s be careful about how we manage UX Design to bring balance into the digital world.
“You are the Chosen One. You have brought balance to this world. Stay on this path, and you will do it again for the galaxy. But beware your heart.” — The Father (Season Three, Episode 17, “Ghosts of Mortis”)